10 Inspiring Vegan and Cruelty-Free Makeup Brands

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Vegan and Cruelty-Free Makeup: Many cosmetic companies opted for providing clean and natural alternative to conventional makeup and skincare by becoming completely vegan, which means that their products don’t contain any animal-derived ingredients. Furthermore, many of those companies chose to become cruelty-free, meaning that they don’t test their products on animals. Not every cruelty-free company is vegan and vice versa, so it’s important to distinguish between these two terms. However, there are makeup brands that embraced both philosophies, and the following 10 are bound to improve your beauty routine.

By Ana Marković

Clove + Hallow

Clove + Hallow company combines simplicity with clean cosmetics to achieve the highest-quality makeup and skincare products accessible to every woman. Their formula contains only 15 natural ingredients consisting of butters, oils, botanicals, and eco-friendly synthetics, so you won’t have to worry about any potentially dangerous chemicals getting absorbed by your skin. Their products are made in the United States, but follow EU’s rigorous formulation standards for safe cosmetics.


Pacifica’s entire product line is completely vegan and cruelty-free, which represents their belief that proper skincare shouldn’t come at the expense of your health and the environmental wellbeing. Their products are free of petroleum, phthalates, propylene glycol, mineral oil, sulfates, parabens, and other chemicals that can have a negative effect on skin and the entire body. Also, their company runs a recycling program which allows their customers to return empty packages and components, which are later re-used. Apart from being one of the most inventive and cutting-edge beauty companies, Pacifica is also one of the most affordable vegan makeup brands out there, and they are committed to providing everyone with an access to the best possible skin care.


Another vegan and cruelty-free cosmetics line that is created to suit any budget is a California-based company e.l.f. Made “for every eye, lip, and face”, e.l.f. products are always on-demand and this beauty and makeup brand has a wide selection of offerings with prices usually ranging from $1 to $6. Their products are formulated without the use of parabens and animal by-products, which makes them a safe addition to everyone’s beauty routine. e.l.f. is known for supporting the Humane Society of the United States, and it has also partnered with PETA in the Caring Consumer Project, which aims to convince companies that make cosmetics and household products to stop testing on animals.

Zuzu Luxe

Zuzu Luxe is Wild at Heart

Developed by Gabriel Cosmetic, Zuzu Luxe is a makeup line that’s 100% vegan and features products made of completely natural ingredients. Manufactured in the USA, their products are also devoid of gluten and potentially harmful chemicals. Zuzu Luxe never tests their products on animals, and the company is dedicated to preserving the environment with the use of eco-friendly packaging. One of their bestselling products are vegan eyeshadows.


NCLA is a Los Angeles-based company that quickly rose to prominence due to its vegan formula and high-quality, affordable makeup products. They started off with nail wraps and nail lacquers and expanded to lip products and care. Vivid colors and clean ingredients are defining traits of this company, as well as staying committed to never testing on animals.

Atomic Makeup

Atomic Makeup is the rock star among makeup brands, and its edgy and colorful look will certainly spice up your makeup routine. Their extensive range of lipsticks, lip glosses, eyeshadows, highlighters, and body glitter is completely vegan and cruelty-free and comes at affordable prices. Bold and unique colors are the core of this New York-based company, and they believe in creating makeup that matches every skin tone and personality. Atomic Makeup is also the first makeup brand to launch a full line of CBD-enhanced lipsticks and lip glosses.


EcoTools company manufactures makeup brushes, sponges, and other bath accessories that are PETA-certified vegan and cruelty-free. This innovative brand features makeup brushes made using high-quality, soft bristles, while the handles are made of renewable bamboo. EcoTools is committed to repurposing old and used things, so their products are made from recycled aluminum and plastics. Also, they endorse Tree-Free paper philosophy, which is why their packaging is made of cotton and bamboo fibers.


Dermablend is a fusion of dermatology and makeup artistry created to solve skin problems using the best of both worlds. Their company utilizes high-performing pigments and follows strict dermatologist standards to make products that can be safely used regardless of your skin type, tone, or condition. Their formula is non-comedogenic and free of fragrances and phthalates. All Dermablend products are certified cruelty-free by PETA, and as of 2019, their entire cosmetics line is vegan-friendly.

Juice Beauty

Skincare and makeup products by Juice Beauty continually get rave reviews and all of them are PETA-compliant vegan and Leaping Bunny certified cruelty-free. They utilize organic, locally sourced ingredients with high potency to keep your skin nourished without exposing it to toxins that may endanger your health or pollute the environment. Their formula contains botanical juices such as jojoba, aloe, shea, and grape seed infused with natural ingredients to deliver clinically validated results. The lack of fillers and added water means that your skin can make the most of the nutrients and antioxidants that make the core of all Juice Beauty products.


Emani cosmetics believes in treating makeup as skincare and their formula contains high-performance doses of Vitamin C, hyaluronic acid, peptides, organic oils, and plant extracts. They aim to provide a sustainable, clean, and gluten-free alternative to conventional makeup. Emani uses green technology and eco-friendly manufacturing to make a positive impact on the planet through their cosmetics. Also, their 30-day guarantee allows you to return even a partly used product if you’re not satisfied and exchange it for something else or get a full refund.

Using a vegan formula and showing compassion to animals is something every major beauty company should strive for. These makeup brands started a revolution that was met with a hugely positive response, so we can hope that the rest of the big and smaller players alike will follow in their footsteps.

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