Eyewear Brand Ray-Ban Sees Future in Eco-Friendly Products

Eyewear Brand Ray-Ban Sees the Future in Eco-Friendly Products

Eyewear giant Ray-Ban has long been known for its innovation in the eyewear landscape, and now the brand is venturing into eco-friendly products. Ray-Ban’s Corrigan Bio-Based sunglasses combine the brand’s classic and stylish silhouettes with a sustainable approach. This model attests to the brand’s commitment to fashion-forward styles while still looking to the future by using eco-friendly materials.

Renowned for its timeless and iconic styles, the brand has been at the forefront of quality and stylish eyewear for decades. Ray-Ban has also never shied away from innovation and has constantly adapted to changing consumer needs and behaviors over the years.

Sustainability, in particular, has become a more pressing issue in the 2020s, with many consumers demanding sustainable business practices and products from brands. Its venture into sustainability may carve a new path for the brand to explore and set the stage for further innovations that appeal to consumers and protect the environment. Aside from the bio-based Corrigan sunglasses, here’s how else Ray-Ban is practicing and utilizing sustainability:

Ray-Ban’s Sustainable Upgrades

Eyewear Brand Ray-Ban Sees the Future in Eco-Friendly Products
Ray-Ban headquarters in Milan, Italy
Credit: l0da_ralta

The Corrigan sunglasses aren’t Ray-Ban’s first sustainable sunglasses. The brand has a bio-based version of its famous Wayfarer sunglasses. The shades use a 67% blend of eco-conscious materials derived from plant-based sources such as cotton, wood pulp, cereals, beet, and sugar cane. This minimizes the use of plastics and other materials that can harm the environment. The original model is one of the most popular in Ray-Ban’s line of sunglasses, along with the Aviator and Clubmaster.

By creating the Ray-Ban Wayfarer Bio-Acetate frames, the brand capitalizes on the recognizability of the iconic frames and grabs the attention of consumers by providing an eco-friendly option. The bio-based Wayfarers also maintain the hallmarks people love about the original model while still providing a new and fresh approach with new colorways and materials. Ray-Ban showcases how eco-friendly innovation can still be harmonious with something classic.

Supply chain transparency

Sustainability not only lies in eco-friendly materials but in business practices as well. Ray-Ban has been transparent about its supply chain, committing to ethical practices in all stages and areas of production. The company has adopted both a Code of Conduct and a Code of Ethics, with which employees, business partners, and suppliers are expected to comply. Workers’ rights and people’s dignity, health, and safety are top priorities.

As for its suppliers, frequent company employee visits are conducted to ensure the lawfulness of their practices and compliance with ethical and environmental standards. By providing proper treatment of its personnel, ethical sourcing, and supply chain transparency, Ray-Ban ensures that it maintains sustainability beyond its product line-up.

Appealing to Consumer Demands

Consumers are becoming more aware of how their shopping habits influence the environment. Data from Statista notes that 38% of Australian consumers always consider sustainability in their purchase decision-making, and many prefer to shop for ethical or sustainable brands. Ray-Ban’s selection of eco-friendly products showcases a commitment to environmental protection while appealing to emerging consumer demands and patterns. Offering sustainable products effectively future-proofs the brand by aligning its values with those of its consumer base.

Our “How Consumers Contribute to Sustainability: Facts and Tips” post also emphasizes how Gen Z is spearheading the demand for greener business practices. Brands will need to be more sustainable to remain relevant and competitive with a younger consumer base that will have more purchase power in the next few years. Even though Ray-Ban has already been popular for decades, offering eco-friendly sunglasses established itself as a reliable brand for younger generations looking for more sustainability in fashion.